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Local Line started in a Canadian dorm room. Today, it's the platform that connects family farms around the world with new customers.
The Origin Story
In 2016, Cole Jones was cold-calling farmers in Waterloo, Ontario, Canada. He loaded their price lists onto a website and started hand-delivering produce to local chefs. What started as a side project began working as a business. Farmers were profiting. Chefs got fresh, local food. But the radius of an old Acura SUV only stretched so far.
The problem, it turned out, wasn’t trucks or warehouses. It was information. Agriculture is one of the least digitized industries in the world. Nobody knew what was being grown, how, or where. Local food didn’t have a supply problem. It had a supply chain problem.
So instead of re-inventing the distributor, Local Line built digital infrastructure. A single platform where farms manage sales, buyers source at scale, and the whole supply chain — orders, inventory, logistics, and payments — runs without the phone calls and spreadsheets.
Several years later, companies like Chipotle run their national local sourcing program through Local Line. National distributors, regional grocers, and local school districts do too. The old Acura is gone, but the mission isn’t. Local Line is just getting started.
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Local food doesn’t have a supply problem. In aggregate, small and medium farmers produce more than a third of the US food supply. It has a supply chain problem.
— Local Line Manifesto, 2023
Why We Exist
Local Line powers a future where every farm can thrive and every buyer can source better food by making direct connections simple, scalable, and accessible.
The food supply chain is one of the most important systems in the world. We make it run better.
Where We're Going
The food system is changing. Local Line is building the infrastructure that makes the next version of it work.
North Star
A world where quality, transparency, and sustainability are part of the inherent fabric of our food system, and every purchase order reflects it.
01
Re-connecting production and consumption within regions — so that a farm in Ohio feeds Ohio, not a distribution center 2,000 miles away. Local food, at scale.
02
Buying direct doesn't have to mean slow or complicated. We're building the digital infrastructure that lets regional sourcing compete with the efficiency of industrial supply chains.
03
We're the transaction layer — the platform that makes better sourcing the easiest choice, through technology rather than ideology.
What We Stand For
Real principles. The kind that show up in how we build, how we talk, and how we treat the people we work with.
01
01 — Leadership
We make hard calls. We don’t follow the category — we define it. When something is right for our customers we stand behind it, even if it’s uncommon.
02
02 — Authentic
No jargon without purpose, no complexity without reason. Our communication earns trust by being direct and clear.
03
03 — Care
About our customers’ success, about the farms we serve, about the details other companies ignore. Care shows up in the product.
04
04 — Clarity
Every sentence has a purpose. We don’t use complexity to signal sophistication. We use simplicity to deliver it.
Careers
We move fast, care about craft, and have a hybrid work environment. If you’re looking for challenging work with real impact, we want to hear from you.
Customer Support Specialist
Sales Representative (Farms)
Mid Market Grocery Sales Rep
Life at Local Line
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