The goal for your Instagram business account should be to connect and engage with people who want to buy your products. With 1 billion active monthly users spending an average of 28 minutes daily on the platform (from Hootsuite), there is a serious opportunity to grow your following.
We know that it can get overwhelming thinking of ideas on what to post to your farm Instagram account. Don't worry, we’ve compiled a list of the best Instagram content ideas for farmers, covering every feature of the platform – from posts and reels to stories, live, and Instagram videos.
Feature one product as the product of the week/month. Be sure to add an awesome food product description and why it’s featured this month, i.e. staff pick or in season! Even consider adding a special promo deal to increase sales. You can repeat this post on a weekly or monthly basis.
Many people are very interested in what a morning looks like at a farm. Post multiple photos or videos of waking up, feeding the animals, walking through the fields - whatever mornings look like for you! Use the description to make a quick list of everything you do to prepare for your day. Your followers will love it!
Don’t forget to introduce yourself and your team to your followers. If you’ve recently seen a huge increase in followers, it can be a great time to do an introduction post! Add a nice photo of yourself and a little background about you and why you do what you do! End the description with a question for your followers to get them engaged; for example, what’s your favourite product we sell?
Harness the power of social proof—one of the most effective forms of marketing! Keep an eye on your followers who are tagging your farm or location in their Instagram posts. If they’ve posted high-quality photos or videos that align with your brand, repost them directly to your feed or stories.
Sharing UGC not only provides you with authentic content but also builds a stronger connection with your customers. It shows that you value their support, encouraging more people to engage and share their own experiences with your farm. Just make sure to give credit to the original poster!
Your “why” is your reason for doing what you’re doing.
Why did you start farming? What values does your business have? What image would best answer that question? Tell your story and pick an image to go along with it.
Get the season started by sharing some photos and videos from planting season. Let your followers know what’s growing this year by giving an overview of the planting process and a timeline of when their favourite products will be back in action.
Your customers are eager to see the day-to-day happenings on your farm, from how you grow their food to the people behind the scenes. Share high-quality photos and videos of your animals, crops, family, or team—whatever best represents your farm. Pair each post with a short, engaging story that gives followers a glimpse into your farm life. This not only strengthens the connection between you and your customers but also builds trust and loyalty. When people feel like they know their farmer, they’re more likely to support your business long-term.
You could even make it a series and call it Fridays on the Farm!
Highlight one of your loyal customers or a local business that buys from your farm. Share their story, how they use your products, and why they love supporting your farm. You can ask for a photo of them enjoying your products or showcase them at their place of business. This post not only builds community but also shows appreciation for your customers, encouraging others to engage and share their own experiences with your farm. It can also inspire new customers to see the value of your products through someone else's perspective.
Create a post that promotes a special bundle deal, designed to upsell and cross-sell your farm products. For example, if a customer buys fresh produce, suggest adding a jar of homemade jam or a bottle of honey to enhance their purchase. Highlight how these items complement each other and offer them as a package deal, emphasizing the value of bundling. This approach encourages customers to explore more of your product range, increasing the likelihood of higher order values through effective upselling and cross-selling strategies.
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New product coming soon to your online farm store? Use Instagram Stories to tease the launch! This helps you build interest, anticipation, and increase online farm sales while allowing you to interact directly with your customers. Share sneak peeks of ingredients, packaging, or even close-ups of the product in the field, and get your customers excited about what’s coming next.
Post a picture of a few ingredients, packaging, or the product in the field close up. Let your customers guess what’s coming soon to your store.
Use Instagram Stories to break down an interview with your team! Your customers want to know more about what goes into producing your products. Do a quick interview with your team members, asking them questions like:
Break down your favourite moments from the interview by featuring quotes, photos, or even little clips of the interviewer. Even consider doing this as a weekly series with different staff or even customers! Interview quotes are a great way to promote social proof.
Get your customers involved and ask for their opinions! Take a photo or use a graphic asking your audience the question “this or that”?
Everybody loves free stuff! Put an ask out on your stories by asking customers to share their seasonal or product photos. Everyone who submits a photo using your set hashtag (#) will get entered into a drawing for a voucher or free product with their next order.
Are you running this around a big holiday? You could even give away a free holiday basket featuring seasonal products! The bigger the reward, the greater the participation AND the more exposure for your business! #winning!
Veggies can be hard to keep fresh in the fridge (unless you’re an expert 😉). Use your stories to provide your tips to customers on the best ways to extend the shelf life of their favourite products. For example, where to store them (in the fridge or out), how to store them, and when they are at their prime!
Use Instagram Stories to announce when a popular product is back in stock. Include a countdown sticker to build anticipation and link directly to your store’s product page. This gives your loyal followers a first chance to purchase before the general public, creating a sense of urgency and exclusivity. For example, "Our famous organic honey is back in stock—get yours before it's gone!"
Tip: Local Line’s farm inventory software sends your team low stock alerts, so you can restock before running out, keeping your customers happy and sales steady.
Feature a recipe that uses products from your farm and guide your audience through each step of the process using quick, engaging video clips. Use the story’s swipe-up feature or link sticker to direct viewers to your online store where they can purchase the ingredients directly from you. For example, "Swipe up to get the fresh veggies needed for this hearty farm soup!"
Engage your followers by running a poll to get their input on new products or ideas. You can show two potential new products or flavours (e.g., two different types of jams or herbs) and let your audience vote on which one they’d prefer. This not only increases engagement but also helps you tailor future offerings based on customer preferences. Example: "Which jam flavor should we add next—Strawberry Basil or Blueberry Lavender?"
Inspire sales by showing off five must buy you’re selling this week! Film five quick, high-quality clips of each product. Use text overlay to add product names and facts, and encourage viewers to visit your farm website to learn more or order.
Reels can be a great tool to do quick and easy tutorials for your audience. Your followers want short content that can inspire them. Film and edit a quick and easy tutorial for a recipe, or gardening or household tip.
Create excitement and drive sales by using Instagram Reels to reveal an exclusive discount or promo code. Tease the discount with a fun, engaging video—such as a behind-the-scenes look at your farm or a product highlight—then reveal the code at the end. Encourage viewers to use it within a limited time to boost urgency and increase online farm sales.
Tip: Easily create and manage coupon codes for your farm with Local Line!
Time-Lapse Create a visually stunning Reel by compressing an entire growing season into a 15-30 second time-lapse. Show a crop from seed to harvest, set to trending music. Use on-screen text to highlight key growth stages or interesting facts about the crop.
Compile a series of funny farm mishaps that turn into successes. For example, show a clip of someone slipping in mud, then cut to them harvesting a beautiful crop. Or showcase an "ugly" vegetable that becomes the star ingredient in a gourmet dish. Set it to upbeat music and use text overlay for context.
Film extreme close-ups of various fruits or vegetables, revealing more of the produce with each cut until the full item is shown. Encourage viewers to guess in the comments and use text overlay to provide clues about the vegetable's characteristics or uses.
Create a fast-paced montage of a typical day on your farm, from sunrise to sunset. Show snippets of various tasks like feeding animals, tending crops, operating machinery, and packaging products. Use popular music and on-screen text to explain each activity.
Showcase the journey of your farm products from field to plate. Film quick clips of harvesting different items, then show how they're incorporated into meals throughout the day. This Reel idea combines farming with the popular "What I Eat in a Day" trend.
Create short, informative Reels showcasing clever farming hacks or tips. For example, demonstrate a unique way to stake tomatoes, a DIY natural pest repellent, or a time-saving harvesting technique. Use text overlays to explain each step clearly.
Show dramatic transformations on your farm. This could be a field before and after planting, a dilapidated barn renovated into a farm store, or even the seasonal changes of an orchard. Use a trending transition effect between the "before" and "after" shots.
Create a soothing ASMR-style Reel featuring various farm sounds. Include clips of rain on a greenhouse roof, wheat rustling in the wind, bees buzzing in a flower field, or the gentle sounds of cows grazing. This unique content can showcase the peaceful aspects of farm life.
Play on the "What people think I do vs. What I actually do" meme format. Show glamorous depictions of farm life (e.g., posing with a basket of perfect produce) contrasted with the reality (covered in mud, wrestling with a stubborn goat). Use humour to give viewers a realistic glimpse into farm life.
Create a fun workout Reel using farm tasks as exercises. For example, show "squats" while harvesting low-growing vegetables, "arm curls" with buckets of feed, or "cardio" chasing escaped chickens. Set it to upbeat music and add text explaining each "exercise" for a blend of humour and farm life showcase.
Give an in-depth tour of the farm using an Instagram video. Show the ins and outs of planting, harvesting, and packing. Your customers want to see where their food is coming from! Show customers what’s fresh now and what they can order this week.
Don’t feel like doing a long video this week? Consider doing a quick tour of one part of your farm using stories or posting directly to your feed.
Do you have a farm store, or do you sell at a farmer's market? Give a tour of what’s fresh at the farm store/stand this week. This tour gives an all-access look into what your customers can expect this week from your business.
Highlight any special events or happenings at your farm, such as harvest festivals, farm-to-table dinners, or community days. Give viewers an exclusive behind-the-scenes look into the setup and execution of these events, creating a sense of excitement and inclusion that encourages engagement and future participation.
Create short, informative videos that share interesting facts about farming, food production, or sustainability. These bite-sized educational clips can engage your audience while also positioning your farm as an expert in the industry. You can cover topics like the benefits of buying local, the lifecycle of certain crops, or how specific farming methods contribute to better quality produce.
Feature videos from your customers unboxing their farm products or sharing their experience with your products. These real-life testimonials add authenticity and build trust. Ask customers to share how they use the products in their daily lives, such as cooking with fresh veggies or using farm-made goods, and repost these videos to your feed.
Create a time-lapse video showing a full day on the farm, from sunrise to sunset. This visually engaging content compresses a day's worth of hard work into a few minutes, allowing your audience to appreciate the effort behind their favourite products. Time-lapse videos are also great for catching attention quickly and keeping followers engaged.
Answer all those questions your customers are wondering! Use the Instagram Live feature to go “live” with your customers and connect with them directly. With this feature, your followers can join in and ask questions through the chat feature.
Be sure to promote your Q and A beforehand using stories to make sure followers know when to tune in to see you go live! Consider asking followers to submit questions through the questions sticker in stories.
Get your customers in the kitchen with you! Host a cooking class online through Instagram Live. Share the date and time, and ingredients needed and invite your followers to join you to make your favourite dishes featuring your products.
Show your followers how one of your farm products is made from start to finish in real-time. Whether it's homemade jam, cheese, or soap, guide your audience through each step of the process, explaining the ingredients and techniques used. This behind-the-scenes look at how your farm’s products are created can increase engagement and interest in the final product.
Go live during a harvest of one of your popular crops, giving viewers a real-time view of fresh produce being picked straight from the fields. As you harvest, announce a limited-time flash sale for those watching the stream, allowing them to order the freshly harvested products at a special price. This immediate connection between the harvest and purchasing creates a sense of freshness and exclusivity, encouraging sales directly from the live event.
Stream a live session where you walk your audience through the process of fulfilling an order, from harvesting to packaging and shipping. This transparent look at your farm’s operations highlights the care and quality that goes into every product. End the live session by showing the product ready for delivery, and offer an exclusive delivery promotion to viewers who place an order during or shortly after the live event. This real-time behind-the-scenes experience will build trust and drive sales by showing how fresh and thoughtful your farm delivery process is.
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