Track and Optimize: Adding Facebook Pixel & Google Analytics to Your Local Line Store

The beauty of digital marketing is the ability to get extremely granular with data. No matter which marketing channel you use, such as Instagram, Facebook Ads, or email marketing–you’re guaranteed access to a suite of analytics, reports, and metrics to determine success.

To help bring you even more data, our team recently launched the ability to add your Facebook Pixel and Google Analytics tag to your storefront. 

What is a Facebook pixel?

The Facebook Pixel is a piece of code that you place on your website to track visitor activity and measure the effectiveness of your advertising on Facebook. It allows you to:

1. Track Conversions: Monitor actions taken on your website after users interact with your Facebook ads, such as purchases or sign-ups.
2. Build Audiences: Create targeted audiences for your ads based on user behavior on your site (e.g., people who visited a specific page or took a particular action).
3. Optimize Ads: Use the data collected to optimize your ad campaigns by targeting users who are more likely to take the desired action.
4. Retarget Visitors: Show ads to people who have previously visited your website, increasing the chances of conversion.

What is a Google Analytics ID? 

A Google Analytics tag is a snippet of JavaScript code added to your website to collect data about user interactions. It allows you to:

1. Track Website Traffic: Gather information on how many visitors come to your site, where they come from, and what pages they visit.
2. Measure User Behavior: Analyze user interactions, such as page views, clicks, and form submissions, to understand how visitors engage with your content.
3. Segment Audiences: Create segments based on user demographics, behavior, and acquisition channels to tailor your marketing strategies.
4. Set Goals and Conversions: Track specific actions you consider valuable (like purchases or sign-ups) to measure the success of your campaigns.

Why did we build this?

We know farmers today are turning to digital tools to get more customers and sell more online. Using Google and Facebook Ads is a big part of that. To get the most out of these campaigns, we wanted to offer our customers the granularity to understand how their customers are interacting with their storefront.

How to add a Facebook Pixel to your Local Line store

Here are the steps: 

1. Create your Facebook pixel. Go to Meta Events Manager and click on Connect data sources, and select Web. Add your Local Line storefront URL here. Note: be sure to use the price list you attend to promote on your ads.

👉 For full instructions on Facebook pixels, check out this link. 

2. Copy your Facebook Pixel ID. 
3. Head to Storefront > Settings > Analytics and Tracking and paste the Pixel ID into the allocated space. Press Save. Your pixel should now be tracking your storefront.

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How to add a Google Analytics tag to your Local Line store

Here are the steps: 

1. You can find your Google Tag in multiple places inside Google including: Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager. 

👉 For full instructions on Google tags, check out this link. 

2. Copy your Google tag ID. 
3. Head to Storefront > Settings > Analytics and Tracking and paste the Google tag ID into the allocated space. Press Save. Your Google should now be tracking your storefront.

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By adding these tracking tools, you're equipping your storefront with powerful insights that can help you make data-driven decisions. With Facebook Pixel and Google Analytics working behind the scenes, you'll have a clearer picture of your customers' behaviors and the effectiveness of your marketing efforts. Whether you're running a Facebook ad campaign or monitoring website traffic, these tools will help you refine your strategies, retarget potential customers, and ultimately grow your business more efficiently. The more you know, the better you can tailor your marketing to meet your goals and drive sales.

If you need support from our team getting set up, email us at support@localline.ca. 

Wondering if Local Line is for you? Try out our platform for seven days for free!