Effective farm marketing is key to success for your farm e-commerce. It puts your farm on the map and pushes your products in front of customers. With the right strategies, farm marketing will build your farm brand reputation, allow you to connect with local communities, build loyal customer relationships, and boost farm sales.
We know creating a farm marketing plan takes time. On top of that, having to create content for your different marketing channels takes up more effort. Whether you’re a small farm, CSA, food hub, or sell wholesale–save time and leverage our free marketing templates for farms and agriculture businesses!
Our collection of free marketing templates covers social media posts (and copy/caption ideas), stories, and email marketing templates. Access them on Canva, customize them, and save yourself hours of work.
Streamline your farm marketing efforts with our ready-to-edit templates below.
Using our farm marketing templates is as easy as ever. They’re crafted using Canva, a user-friendly design platform that allows for seamless customization.
Access our farm marketing templates in just three easy steps:
Add your farm’s branding elements, logo, and colour scheme to make the templates uniquely yours. Adjust and swap out the text/imagery to match your farm’s voice and values. Experiment with layouts and fonts to find what best represents your farm brand.
Consistency is key to building brand recognition. Ensure your farm’s core messages and values are clear across all platforms, including these marketing assets. Use a consistent tone and repeat key messages to reinforce your farm’s brand identity. This creates a reliable and recognizable farm brand for your customers.
Social media offers farms an excellent platform to connect with their community, showcase their products, and engage with customers. Farms can now reach a broader audience, build brand loyalty, and drive farm sales more effectively. To learn more about connecting with your audience to grow farm sales, check out our free guide: Social Media Essentials.
We share 15 social media post templates to boost your farm’s online presence and increase engagement. From newsletter reminders and recipe ideas to CSA reminders–our farm marketing templates include them all. Get the designs!
Well-crafted captions add context and drive engagement by prompting likes, comments, and shares. They can also highlight key information and include calls-to-action (CTAs) that motivate your audience to take the desired steps (i.e., visiting your farm website/online storefront).
To complement your social media posts, we’ve also included 15 copy/caption ideas to capture your audience’s attention and encourage interaction. Get the captions!
The most commonly used social media platforms for farms are Facebook, Instagram, and X. Facebook is great for community building and sharing farm/store updates, while Instagram is good for showing life on the farm through photos and videos. X, on the other hand, is handy for providing quick updates and engaging with followers!
Use our farm marketing templates on these platforms to reach and resonate with a diverse audience, making your farm more visible and connected.
Stories play a crucial role in farm marketing by creating a relatable, memorable, and personal connection with your audience. They allow you to share the unique aspects of your farm, from daily operations to special events, fostering a sense of community and trust.
Here are 5 easy-to-edit story templates to help you easily share your farm’s narrative. We’ve included templates highlighting what’s in stock, order reminders, farm tips, and promotions/offers. Personalize them to ensure your stories are visually appealing and consistent with your marketing strategy. Get the templates!
Share these templates out on Facebook stories to connect and grow with your community. Or leverage them on Instagram stories to highlight farm life and products. Using our story templates on these platforms can help you reach customers and allow them to learn more about what your farm has to offer.
Email marketing is a powerful tool for farm and agriculture businesses. It helps build strong relationships, keep customers informed about new products and events, and drive farm sales with targeted promotions/farm offers.
We’ve provided 5 email marketing templates crafted to drive results and boost audience engagement. Our templates range from farm updates and product offers to CSA subscription reminders and recipes. Now, you don’t have to worry about what to write–simply download our ready-to-edit email templates and fill in the blanks! Get the emails!
Send emails and/or email campaigns using Mailchimp, Brevo, Klaviyo, Hubspot’s email marketing tools or a platform that suits your needs. These platforms offer user-friendly features that make managing your farm email marketing easy.
Bonus: You can easily integrate Local Line with your email marketing tool of choice (like the ones mentioned above)! This will streamline your farm marketing strategy, saving you additional time, reduce errors, and open up possibilities for new workflows.
To drive engagement, follow these best practices using our templates to create a compelling farm email marketing strategy:
By streamlining the creation process, you can focus more on running your farm while maintaining a strong marketing presence. Download all the editable templates below and create engaging marketing materials that drive your farm's sales and success!
To market your farm, we recommend using a mix of social media, email marketing, and engaging content to show your products and connect with customers. You can opt to use Facebook and/or Instagram to easily share pictures and stories from your farm, engage with customers, and announce events or promotions. X is another great option for engaging with your customers and sharing quick farm updates. Email marketing allows you to reach your customers directly with newsletters, updates, and special offers.
Yes! Our farm marketing templates can be customized to fit any type of farm. Whether you’re a small vegetable farm, selling wholesale, a herdshare, CSA, or food hub–you’ll find these templates adaptable to your specific needs.
Regular updates are key to maintaining engagement with your audience. We recommend refreshing your main marketing content (i.e., website, email marketing) on a monthly basis to ensure it remains relevant and effective. As for social media, aim to post more frequently (at least a few times a week is fine) to keep your audience engaged and informed about what’s happening on your farm.
Absolutely! Our farm marketing templates are designed to be versatile across various marketing platforms. This flexibility ensures you can maintain a consistent brand image and message across all your marketing channels.
Nope! Our farm marketing templates are crafted to be easily editable in Canva. Canva makes it easy to customize the templates to fit your farm branding and marketing needs. You can change the colours, fonts, images, and text to create customized and professional-looking marketing materials without needing advanced design skills!
Yes! Canva offers a free version, including all the basic features you need to customize your templates however you'd like. Canva also offers a paid subscription with additional features (i.e., editing features, access to certain photos), but the free version is fine for basic design and editing tasks.
A marketing plan in farming outlines your strategies for promoting your farm, including target audiences, marketing channels, and specific tactics to increase visibility and farm sales. A good farm marketing plan helps you stay organized, set achievable goals, and measure the success of your farm marketing efforts.
It can look like this: Researching and analyzing your target market, identifying who your customers are and what they need, and detailing how to reach them (e.g., social media, email marketing, partnerships).
