2 min read

New Feature: Increase Sales Conversions with New Abandoned Cart Emails

Increase farm sales with Local Line’s new automated emails. Recover abandoned carts and remind customers of order cutoffs to boost conversions!
Abandoned Cart + Fulfillment Cutoff Notice Email
Written by
Nina Galle
Published on
September 12, 2024

Cart abandonment is a challenge every e-commerce business faces, and farms are no exception. Did you know that, on average, 70% of online shopping carts are abandoned before checkout? That’s a significant portion of potential revenue slipping away. 

At Local Line, we're committed to helping you capture those lost sales, which is why we’re introducing two new automated emails designed to improve your farm’s cart conversions.

1. Abandoned cart email

The first step in our strategy is the Abandoned cart email. This email is automatically sent out two hours after a customer leaves items in their cart without completing the purchase. With timely reminders, you can nudge customers back to your site while their interest is still fresh. It’s a simple yet powerful way to recover potential sales and keep your customers engaged.

Abandoned cart toggled on
Abandoned cart email example

How to turn on abandoned cart email

Turning on automated emails is easy! 

  1. Head to your Storefront and click Settings.
  2. Scroll down to Automated Email Notifications
  3. Toggle on Abandoned cart email.

2. Fulfillment cutoff date notice email

Our second new automated email is the fulfillment cutoff date notice email. This email is sent 24 hours before the order cutoff for your customers' selected fulfillment method. Whether they plan to pick up their order or have it delivered, this reminder ensures they don’t miss out due to a forgotten deadline. By providing this gentle nudge, you not only help customers complete their purchases on time but also enhance their overall shopping experience.

Fulfillment cutoff notice emails toggled on
Fulfillment cutoff date notice email

How to turn on the fulfillment cutoff email

Turning on these automated emails is easy! 

  1. Head to your Storefront and click Settings.
  2. Scroll down to Automated Email Notifications
  3. Toggle on Fulfillment cutoff date notice.

Why these automated emails matter

These two automated emails are more than just reminders; they’re essential tools to help you capture more sales and build stronger relationships with your customers. By reducing cart abandonment and ensuring customers don’t miss fulfillment deadlines, you can significantly boost your farm’s e-commerce performance. And this is just the beginning—at Local Line, we’re continually looking for ways to support your farm’s growth and success.

Start using these automated emails today, and take the first step toward improving your cart conversions.

Get started with Local Line

Learn why Local Line is trusted by thousands of farmers and food hubs around the world.
Nina Galle Local LIne
Nina Galle
Nina Galle is the co-author of Ready Farmer One. She continues to arm farmers with the tools, knowledge, and community they need to sell online at Local Line.
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