5 Storefront Hacks to Grow Sales This Year with Local Line

Want to make 2025 your best sales year yet? With Local Line’s powerful features, you can maximize your revenue, simplify operations, and keep customers coming back. From recovering lost sales to creating irresistible offers, these five storefront hacks are designed to help you sell smarter and grow faster.

1. Recover lost sales with Abandoned Cart Emails

Cart abandonment is one of the biggest challenges in e-commerce. Studies show that 70% of online shopping carts are abandoned before checkout—that’s a significant chunk of revenue slipping away.

Local Line helps you recover these lost sales with automated Abandoned Cart emails. These emails are sent two hours after a customer leaves items in their cart without completing a purchase, reminding them to return to your storefront and finalize their order. By reaching out while their interest is still fresh, you increase the likelihood of converting these potential customers into paying ones.

Since launching this feature in September 2024, farms using Local Line on average have recovered almost $800 in sales.

How to enable Abandoned Cart Emails:

1. Navigate to your Storefront Settings.
2. Scroll to Automated Email Notifications.
3. Toggle on Abandoned Cart Email.

Are you looking for the easiest fix to help recover potentially lost sales? Toggle on this feature right now! This simple yet effective tool ensures you capture as many sales as possible and maintain customer engagement.

2. Track conversions with Google Analytics

Understanding customer behaviour is key to optimizing your sales strategy. Adding a Google Analytics Tag to your Local Line storefront gives you actionable insights, such as:

• Traffic data: See how many visitors are coming to your store, where they’re coming from, and how long they stay.
• Conversion rates: Track the visitors' purchase percentage, helping you identify improvement opportunities .
• Behaviour analysis: Understand which pages or products are getting the most attention and what might need tweaking.
• Campaign performance: Monitor how well your marketing efforts, like Google or Facebook Ads, drive traffic and sales.

How to add your Google Analytics Tag:

1. Go to your Storefront Settings.
2. Enter your Google Analytics ID in the designated field.

By leveraging analytics, you can identify trends, measure the success of your campaigns, and adjust strategies to ensure sustained growth.

👉For more info on this feature or how to add a Facebook Pixel to your storefront, check out our article: Track and Optimize: Adding Facebook Pixel & Google Analytics to Your Local Line Store

3. Improve navigation with Product Categories and Tags

A cluttered storefront can deter potential buyers, but clear navigation keeps customers engaged. Using categories and product tags in Local Line, you can help customers find exactly what they want while streamlining your backoffice operations.

• Categories: Group products into broad categories, such as "Fruits," "Vegetables," or "Meats," to make browsing easy. Note: you can now add products to multiple categories!
• Tags: Use descriptive labels like "Organic," "Seasonal," or "Grass-fed" to help customers refine their searches further.

For example, customers looking for seasonal root vegetables can easily filter products tagged with "Seasonal" and "Root Vegetables," making their shopping experience seamless and efficient.

How to create categories and tags in Local Line:

• Categories: Go to Price Lists, select the list you want to edit, and click Edit Categories. Add new categories and assign products with the Move to Category option.
• Tags: Under the Products tab, select a product, add tags in the Product Info section, and save.

Well-organized storefronts enhance the customer experience and encourage more purchases.

4. Increase your Average Order Value with Product Bundles

Bundling products is one of the best ways to boost your Average Order Value (AOV). Customers perceive bundles as offering greater value, encouraging them to spend more in a single transaction.

For example, instead of selling individual cuts of meat, offer a Farmer’s Choice Box that includes a selection of cuts at a slightly discounted price. This increases your revenue and helps customers discover more of your products.

Local Line’s Box Builder feature makes it simple to create bundles tailored to your customers’ needs, whether they’re seasonal produce boxes, sampler packs, or themed gift baskets.

How to get started with box builder:

1. Use the Box Builder feature to create customizable bundles.
2. Highlight the value and convenience of your bundles in your product descriptions.
3. Promote your bundles through newsletters, social media, or limited-time offers.

5. Create enticing offers with Coupon Codes

Running promotions is a proven way to drive traffic and boost sales. With Local Line’s Coupon Codes, you can create enticing offers that attract new customers and reward loyal ones. From the Coupons Table, you can easily view all active coupons, edit settings, and define rules, such as:

• Limiting codes to specific price lists.
• Setting a minimum order value for coupon eligibility.
• Adding start and end dates for seasonal promotions.

👉 Check out our video playlist showing how to set up different coupon types inside Local Line.

Ideas for using coupon codes effectively:

• Seasonal Sale: “Get 15% off everything for the next 48 hours!”
• Referral Program: “Invite a friend, and you both get $15 off your next order.”
• CSA Renewals: “Renew your CSA subscription now and save $50.”
• First-Time Purchase: “Sign up for our newsletter and get 10% off your first order.”

👉 Need more inspiration for offers? Check out our workshop with Corinna Bench, My Digital Farmer: Crafting Offers to Boost Farm Sales. She shares tons of offer ideas to apply to your marketing.

Running targeted offers not only drives immediate sales but also strengthens customer loyalty over time.

Make 2025 your best sales year yet.

With these five storefront hacks—abandoned cart emails, Google Analytics tracking, clear navigation, product bundles, and coupon codes—you have all the tools you need to maximize sales, improve customer experience, and build lasting relationships.

Ready to put these tips into action? Create your account and get started with Local Line today!